What a silly question! Clearly, it’s an early stage travel startup based in London focusing on helping people get the most of their travels.

But seriously, Pluto is a dwarf planet that lies in the Kuiper Belt, an area full of icy bodies and other dwarf planets out past Neptune. Pluto is very small, only about half the width of the United States.

We’ve called our company Pluto because we very much view ourselves, like the dwarf planet, as the little outlier, out there, amongst the big players, trying to make a difference.

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